Case overview
Objective: Increase brand awareness and drive online engagement for Vinamilk’s new product line, focusing on their dairy beverages.
Strategy
Localized Content Marketing: Created a series of engaging, culturally relevant content pieces highlighting the health benefits of the new product line. This included videos featuring local celebrities and influencers.
Social Media Campaign: Launched a multi-platform social media campaign across Facebook, Instagram, and TikTok. Utilized targeted ads and interactive posts to drive engagement and user-generated content.
Partnership with Local Influencers: Collaborated with popular Vietnamese food bloggers and health influencers to review and promote the new products.
Interactive Contests: Ran online contests where participants shared their favorite ways to enjoy dairy beverages, with winners receiving product hampers.
The Results
- Brand Awareness: Achieved a 40% increase in brand mentions across social media platforms.
- Engagement: Boosted social media engagement rates by 60% with high interaction on posts and videos.
- Sales Impact: Increased online sales by 30% within the first three months of the campaign.
